From sign-up to a proposal drafted for both sides.
A short AI interview builds your partner profile, our matcher does the sourcing, and the first message writes itself. You can edit your profile and preferences at any time afterwards.
Build your profile
A short interview with our AI, by text or voice. This builds your partner profile automatically. Edit it any time.
Potential matches land in your inbox
Every match includes a percentage score, the ICP overlap reasoning, and a suggested campaign type. Accept the ones you like, pass on the rest. Passing trains the matcher.
ICP overlap ~72%, both sell to marketing managers at ecommerce brands. Zero product competition.
Both sides accept, we break the ice
Once both sides accept the match, we then draft the proposal based on what you both want, what you each do best, and how to get the most from the swap. Both sides are free to edit and tweak it from there.
"Admint customers get 30% off Lumo for 3 months."
The campaign is live.
Once it's live, each side tracks its results through unique tracking links, all in your own campaign dashboard. Everything you need to decide whether to run another together.
Run it again
When the campaign wraps, you each see your own results in your dashboard and decide whether to partner again. Strong partnerships resurface, and your matchmaker starts lining up the next one. Co-marketing becomes a channel you run every quarter, not a one-off.
You approve. We do the rest.
Partnerships usually mean weeks of chasing. Here the work sits with us, and you stay in control of every decision.
- Sources and vets your partners
- Reasons every match
- Drafts the proposal and copy for both sides
- Generates the tracking links
- Reports the results, per side
- Answer a short interview
- Accept the matches you like
- Approve or tweak the proposal
- Hit send
- Line up a new campaign with a proven partner
Who you're matched with
Every member is vetted before they can match.
Audiences are verified through a connected email platform.
No cold outreach. Both sides opt in first.
Your named competitors are always excluded, and we flag potential ones for you to review.
FAQ
How long does the interview take?+
Just a few minutes. You can type, use the mic on any question, or start in voice mode. You can edit your profile and preferences at any point afterwards.
Who is GoHalves for right now?+
Phase one is for AI-first, AI-native and AI-adjacent tech companies, because great matches need a dense pool of overlapping audiences, and that is where we are building first. Not a tech company? Join the waitlist anyway and tell us your industry: we open new clusters as soon as there are enough strong partners in them.
How do I get founding pricing?+
Founding pricing is earned rather than bought. Refer 3 companies that get approved for the waitlist and your discount is locked: up to 70% off your first 6 months on either tier, claimed when your invite arrives. Companies without founding pricing can still join at standard rates at invite.
How does matching actually work?+
We look at ICP overlap, audience size parity, channel fit, exclusion lists (competitors you never want to see), campaign types you are open to, and past reliability. Every match includes the reasoning.
How does GoHalves draft the proposal?+
The campaign is chosen from both companies' profiles: the types you are open to, your goals, and the channels you each own. The promo copy is drafted in each brand's voice, learned from your website and content. Nothing is ever sent automatically. The proposal opens a conversation, and both sides edit or approve everything before a campaign runs.
How do I know a partner's audience is real?+
Every member is vetted before they can match. During onboarding, companies connect their email platform so their subscriber count is verified, shown as a Verified audience badge on their profile and match cards. Campaign tracking links show exactly what a partner's audience delivers, and post-campaign reliability signals keep everyone honest.
What if my partner never replies?+
If a matched partner does not reply within 7 days, the match voids and does not count against your monthly allowance. Enterprise gets unlimited accepted matches, still paced weekly by the engine.
Do you share my numbers with strangers?+
Your public partner profile is shown to matches you accept. Your excluded competitor list is always private and only ever used for filtering.
Can I run a campaign type that is not on your list?+
Yes. Choose Custom campaign in the proposal flow and propose your own format. It still runs through GoHalves's proposal, assets and tracking so both sides keep the same history and attribution.