From sign-up to a proposal drafted for both sides.
A short interview. We'll write your profile from your answers, which you can edit once you publish. Our matcher does the sourcing, and the first message writes itself.
Set up your profile
A short interview. Speak your answers or type them, whichever you prefer. This builds your profile automatically. Edit it any time. Verification will cover your email list, your social channels, your website traffic and domain strength, your podcast audience and your product users, so partners can judge the whole picture rather than one number.
Potential matches land in your inbox
Every match includes a percentage score, the ICP overlap reasoning, and a suggested campaign type. Accept the ones you like, pass on the rest. Passing trains the matcher.
ICP overlap ~72%, both sell to marketing managers at ecommerce brands. Zero product competition.
Both sides accept, we break the ice
Once both sides accept the match, we then draft the proposal based on what you both want, what you each do best, and how to get the most from the swap. Both sides are free to edit and tweak it from there.
"Admint customers get 30% off Lumo for 3 months."
The campaign is live.
Once it's live, each side tracks its results through unique tracking links, all in your own campaign dashboard. Everything you need to decide whether to run another together.
Run it again
When the campaign wraps, you each see your own results in your dashboard and decide whether to partner again. Strong partnerships resurface, and your matchmaker starts lining up the next one. Co-marketing becomes a channel you run every quarter, not a one-off.
You approve. We do the rest.
Partnerships usually mean weeks of chasing. Here the work sits with us, and you stay in control of every decision.
- Sources and vets your partners
- Reasons every match
- Drafts the proposal and copy for both sides
- Generates the tracking links
- Reports the results, per side
- Answer a short interview
- Accept the matches you like
- Approve or tweak the proposal
- Hit send
- Line up a new campaign with a proven partner
Who you're matched with
Every member is vetted before they can match.
Audience verification is coming. Until then, every application is reviewed by hand.
No cold outreach. Both sides opt in first.
Your named competitors are always excluded, and we flag potential ones for you to review.
FAQ
How long does the interview take?+
Just a few minutes. You can speak your answers using the microphone, or type them. You can edit your profile and preferences at any point afterwards.
Who is GoHalves for right now?+
We're starting with AI-first, AI-native and AI-adjacent tech companies, because great matches need a dense pool of overlapping audiences and that is where we are building first. Not a tech company? Join anyway and tell us your industry. Every application is reviewed by hand, and we open up to new industries as the pool grows.
How do I get founding pricing?+
Founding pricing is secured rather than bought. Join the waitlist, complete your profile, then get approved. It is a short interview, and we'll write your profile from your answers, which you can edit once you publish. Do that and you secure 50% off Pro or Enterprise for 12 months, claimed when your invite arrives. Companies outside the founding cohort still join at standard rates.
How does matching actually work?+
We look at ICP overlap, audience size parity, channel fit, exclusion lists (competitors you never want to see), campaign types you are open to, and past reliability. Every match includes the reasoning.
How does GoHalves draft the proposal?+
The campaign is chosen from both companies' profiles: the types you are open to, your goals, and the channels you each own. The promo copy is drafted in each brand's voice, learned from your website and content. Nothing is ever sent automatically. The proposal opens a conversation, and both sides edit or approve everything before a campaign runs.
How do I know a partner's audience is real?+
Every member is vetted before they can match. Verification will cover your email list, your social channels, your website traffic and domain strength, your podcast audience and your product users, so partners can judge the whole picture rather than one number. Campaign tracking links show exactly what a partner's audience delivers, and post-campaign reliability signals keep everyone honest.
What if my partner never replies?+
If a matched partner does not reply within 7 days, the match voids and the partner returns to the pool. Matches are unlimited on every plan, still paced weekly by the engine.
Do you share my numbers with strangers?+
Your profile is never visible outside GoHalves. When we surface you as a potential match, that company sees your card with your audience shown as a band rather than an exact figure. Exact numbers are only shared once you have both accepted, unless you choose to show them earlier. Your excluded competitor list is always private and only ever used for filtering.
Can I run a campaign type that is not on your list?+
Yes. Choose Custom campaign in the proposal flow and propose your own format. It still runs through GoHalves's proposal, assets and tracking so both sides keep the same history and attribution.