Campaign types

Every partnership has a ready-made playbook.

Pick the shape of partnership. GoHalves drafts a suggested campaign, including the copy, along with links, tracking and reporting for both sides.

Push

Put each other in front of an audience you already own. Every GoHalves campaign is a two-way exchange. Both partners bring an audience, and both see the results.

Newsletter swap

A shout-out for each other's brand, sent to both lists.

Both sides feature the other's brand in their newsletter, a genuine recommendation to their subscribers on an agreed day. The newsletter is the channel, not the point. You introduce your audience to a tool worth knowing, and they do the same for you. Best for trials, deal signups and warm demand.

Low, one send per side 1 to 2 weeks from match to send

What GoHalves generates

Draft copy tuned to each brand voice
Unique tracking links per side
Per-side results in your own campaign dashboard

Mini example

Lumo x PostPilot: 340 unique clicks from a single Sunday send.

Pull

Create something people come to and seek out. Every GoHalves campaign is a two-way exchange. Both partners bring an audience, and both see the results.

Co-webinar

Co-host one event or guest on each other's series.

A two-way live event exchange between matched companies. Run it as a co-hosted webinar, one event with both audiences invited, or as reciprocal guest spots on each other's webinar series. Either way, GoHalves drafts a suggested registration page and promo copy, with per-side attribution so both partners see the results.

Medium, one live session plus promotion 3 to 4 weeks

What GoHalves generates

A format suggestion, co-hosted or reciprocal guest spot
A suggested run of show, yours to shape
Draft co-branded landing page copy
Suggested draft promo email sequences for both lists
Per-side attendee attribution

Mini example

Shopscope x Vidly: 259 registrations across both audiences.

Custom

Propose your own format, same structure and tracking. Every GoHalves campaign is a two-way exchange. Both partners bring an audience, and both see the results.

Custom campaign

Propose your own format.

Custom formats are welcome. They still run through the GoHalves proposal, assets and tracking flow so both sides keep the same history, files and attribution as any other campaign. Cross-format trades are supported, for example a podcast ad traded for a newsletter feature.

Depends on what you propose You set it, we structure it

What GoHalves generates

Proposal thread with both sides
Assets checklist
Per-side tracking and shared campaign history

Mini example

A co-hosted challenge, a joint giveaway, or a co-run live AMA.

Ready to run one?

Sign up, complete the short AI interview, and your first matches will land in your inbox with a suggested campaign type already picked.